13.House Style and Branding around my promotion package

 

For my promotion package, I plan to use a limited colour palette that reflects the tone and genre of the film. Darker colours will be used to suggest mystery and tension, while the same font will be used across the poster, trailer and social media posts.

By maintaining a consistent house style, my promotion package will appear professional and cohesive. This mirrors real film marketing campaigns where branding is used to build a strong and memorable identity.